So why do they do it?

[bellinghman]

Tonight (well, last night, but I'm still awake), I bought a new kettle.

The last one was nearly a decade old, and the filter mesh had gacked up with lime scale, and I'd broken it trying to get the scale off. So it was time for a new one.

Tesco only had one model available. Good size, large transparent window going right round the front so you can see the water level without a silly little floating ball, a base which the top could swivel on, and one extremely strange feature that I didn't immediately notice. And I bought it.

Home, replaced the old kettle with this new one, filled it with water, and then boiled the first jug full.

Let's just say that it's a real geek kettle. It glows in the dark. It glows blue in the dark. There's a light inside, and it shines out through that large window.

I can't see any good reason for this feature, but oh does it look cool!

Comments

[bellinghman.livejournal.com]

Probably. Though you're going to need to find a mug, teaspoon, tea/coffee/whatever, and there's a limit to how much you want to wave a kettle base with a live kettle on it around a kitchen.

Nah, I reckon the designer showed it to the marketing guys, they said 'Oh, cool, a new sales feature!', and it went from there.